• Leaders Eat Last

    Leaders Eat Last

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    ‘Leaders Eat Last’ by Simon Sinek is a thought-provoking book on how great leaders create a circle of safety in the workplace, inspiring trust, cooperation, and peak performance. He explains how a leader putting the needs of the team first can create a culture of success.

    110.00 DH
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  • Deep Work : Rules for Focused Success in a Distracted World

    Deep Work : Rules for Focused Success in a Distracted World

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    ‘Deep work’ is the ability to focus without distraction on a cognitively demanding task. Coined by author and professor Cal Newport on his popular blog Study Hacks, deep work will make you better at what you do, let you achieve more in less time and provide the sense of true fulfilment that comes from the mastery of a skill. In short, deep work is like a superpower in our increasingly competitive economy.

    And yet most people, whether knowledge workers in noisy open-plan offices or creatives struggling to sharpen their vision, have lost the ability to go deep – spending their days instead in a frantic blur of email and social media, not even realising there’s a better way.

    A mix of cultural criticism and actionable advice, Deep Work takes the reader on a journey through memorable stories — from Carl Jung building a stone tower in the woods to focus his mind, to a social media pioneer buying a round-trip business class ticket to Tokyo to write a book free from distraction in the air — and surprising suggestions, such as the claim that most serious professionals should quit social media and that you should practice being bored.

    Put simply: developing and cultivating a deep work practice is one of the best decisions you can make in an increasingly distracted world. This book will point the way.

    210.00 DH
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  • Zero To One

    Zero To One

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    Zero to One by Peter Thiel and Blake Masters is a book about how to create a successful startup by focusing on creating a new product or service that has never existed before. It challenges the conventional ideas about competition and offers advice for entrepreneurs to build a monopoly.

    110.00 DH
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  • The Personal MBA

    The Personal MBA

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    10th Anniversary edition * Completely revised and updated * over 800,000 copies sold

    ARE YOU TEMPTED TO GO TO BUSINESS SCHOOL? SAVE YOUR MONEY AND READ THE PERSONAL MBA INSTEAD.

    This bestselling business classic gives you everything you need to transform your business and your career.

    An MBA at a top business school is an enormous investment in time and cash. And if you don’t want to work for a consulting firm or an investment bank, the chances are it simply isn’t worth it.

    The Personal MBA gives you simple mental models for every subject that’s key to commercial success. From the basics of products and marketing to the nuances of teamwork and systems, this book distils everything you need to know to take on the MBA graduates and win.

    ‘File this book under: NO EXCUSES’ Seth Godin

    ‘No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you’ll be far ahead in the business game’ Kevin Kelly, founder of Wired

    160.00 DH
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  • Big Potential : Five Secrets of Reaching Higher by Powering Those Around You

    Big Potential : Five Secrets of Reaching Higher by Powering Those Around You

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    Forget everything you thought you knew about being your best. It’s not about your own skills or talents. Instead, real success in work and life comes from your connections and relationships – the teams you build around you, the friends you make – and getting the best out of them. You hugely amplify your own potential by helping others around you to realise theirs.

    A TED talk star with over 16 million views, Shawn Achor is one of the world’s leading experts on happiness and personal success – and author of the positive psychology classic The Happiness Advantage. Now, in this game-changing guide to greatness, he demolishes the myth of single individual achievement. With powerful stories, cutting-edge research and exclusive insights from Fortune 100 leaders, he shows how only by working with others will you ever reach your Big Potential.

    189.00 DH
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  • The 4-Hour Work Week : Escape the 9-5, Live Anywhere and Join the New Rich

    The 4-Hour Work Week : Escape the 9-5, Live Anywhere and Join the New Rich

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    A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint. This step-by step guide to luxury lifestyle design teaches: * How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week * How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want * How blue-chip escape artists travel the world without quitting their jobs * How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist * How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’. This new updated and expanded edition includes: More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point * Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than GBP5 a meal * How lifestyle design principles can be suited to unpredictable economic times * The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.

    170.00 DH
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  • Think Again: The Power of Knowing What You Don't Know

    Think Again: The Power of Knowing What You Don’t Know

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    Instant #1 New York Times Bestseller Discover how rethinking can lead to excellence at work and wisdom in life Intelligence is usually seen as the ability to think and learn, but in a rapidly changing world it might matter more that we can rethink and unlearn. Organizational psychologist Adam Grant is an expert on opening other people’s minds-and our own. As Wharton’s top-rated professor and the bestselling author of Originals and Give and Take, he tries to argue like he’s right but listen like he’s wrong. Think Again invites us to let go of views that are no longer serving us well and prize mental flexibility, humility, and curiosity over foolish consistency. If knowledge is power, knowing what we don’t know is wisdom.

    160.00 DH
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  • Steve Jobs

    Steve Jobs

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    ‘This is a riveting book, with as much to say about the transformation of modern life in the information age as about its supernaturally gifted and driven subject’ – Telegraph

    Based on more than forty interviews with Steve Jobs conducted over two years – as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues – this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness.

    Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing.

    Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

    189.00 DH
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  • The Happiness Advantage : The Seven Principles of Positive Psychology that Fuel Success and Performance at Work

    The Happiness Advantage : The Seven Principles of Positive Psychology that Fuel Success and Performance at Work

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    Most people want to be successful in life. And of course, everyone wants to be happy. When it comes to the pursuit of success and happiness, most people assume the same formula: if you work hard, you will become successful, and once you become successful, then you’ll be happy. The only problem is that a decade of cutting-edge research in the field of positive psychology has proven that this formula is backwards. Success does not beget happiness.

    Based on the largest study ever conducted on happiness and human potential (a survey conducted by the author of more than 1,600 students), Harvard lecturer Shawn Achor shares seven core principles of positive psychology that each one of us can use to improve our performance, grow our careers, and gain a competitive edge at work. He reveals how happiness actually fuels success and performance, not the other way around. Why? Because when we are happier and more positive we are more engaged, creative, resilient to stress, and productive. The Happiness Advantage will appeal to anyone who wants practical advice on how to become happier and also more successful.
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    129.00 DH
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  • Life 3.0 : Being Human in the Age of Artificial Intelligence

    Life 3.0 : Being Human in the Age of Artificial Intelligence

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    ‘This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it’ Stephen Hawking

    THE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR
    SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018

    AI is the future – but what will that future look like? Will superhuman intelligence be our slave, or become our god?

    Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to explore the next phase of our existence.

    How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether?

    ‘This is a rich and visionary book and everyone should read it’ The Times

    129.00 DH
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  • Principles : Life and Work

    Principles : Life and Work

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    #1 New York Times Bestseller

    “Significant…The book is both instructive and surprisingly moving.” —The New York Times

    Ray Dalio, one of the world’s most successful investors and entrepreneurs, shares the unconventional principles that he’s developed, refined, and used over the past forty years to create unique results in both life and business—and which any person or organization can adopt to help achieve their goals.

    In 1975, Ray Dalio founded an investment firm, Bridgewater Associates, out of his two-bedroom apartment in New York City. Forty years later, Bridgewater has made more money for its clients than any other hedge fund in history and grown into the fifth most important private company in the United States, according to Fortune magazine. Dalio himself has been named to Time magazine’s list of the 100 most influential people in the world. Along the way, Dalio discovered a set of unique principles that have led to Bridgewater’s exceptionally effective culture, which he describes as “an idea meritocracy that strives to achieve meaningful work and meaningful relationships through radical transparency.” It is these principles, and not anything special about Dalio—who grew up an ordinary kid in a middle-class Long Island neighborhood—that he believes are the reason behind his success.

    In Principles, Dalio shares what he’s learned over the course of his remarkable career. He argues that life, management, economics, and investing can all be systemized into rules and understood like machines. The book’s hundreds of practical lessons, which are built around his cornerstones of “radical truth” and “radical transparency,” include Dalio laying out the most effective ways for individuals and organizations to make decisions, approach challenges, and build strong teams. He also describes the innovative tools the firm uses to bring an idea meritocracy to life, such as creating “baseball cards” for all employees that distill their strengths and weaknesses, and employing computerized decision-making systems to make believability-weighted decisions. While the book brims with novel ideas for organizations and institutions, Principles also offers a clear, straightforward approach to decision-making that Dalio believes anyone can apply, no matter what they’re seeking to achieve.

    Here, from a man who has been called both “the Steve Jobs of investing” and “the philosopher king of the financial universe” (CIO magazine), is a rare opportunity to gain proven advice unlike anything you’ll find in the conventional business press.

    350.00 DH
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  • The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth

    The Startup Way : How Entrepreneurial Management Transforms Culture and Drives Growth

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    Winner of the Business Book Awards ‘Thought Leader’ category

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    With his million-copy bestseller The Lean Startup, Eric Ries launched a global movement.

    Concepts like minimal viable product, A/B testing and ‘pivoting’ changed the language of business. Now he turns his attention to companies of all sizes – and shows how the startup ethos can breathe new life into even the largest and most bureaucratic organisation.

    In this groundbreaking new book, he draws on inside stories of transformations at multinationals like General Electric and Toyota, titans like Amazon and Facebook, and tech upstarts like Airbnb and Twilio. He lays out a new framework for entrepreneurial management: a comprehensive approach that kick starts innovation and delivers sustained growth, even in highly uncertain environments.

    The Startup Way is an essential read for leaders, managers and entrepreneurs at any level. It’s a revolutionary approach to incubating great ideas, turning all teams into startups, and inspiring everyone to think like an entrepreneur.

    180.00 DH
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  • Tribe of Mentors : Short Life Advice from the Best in the World

    Tribe of Mentors : Short Life Advice from the Best in the World

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    Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book-a compilation of tools, tactics, and habits from 130+ of the world’s top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life’s most challenging questions, achieve extraordinary results, and transform your life.

    From the author:

    In 2017, several of my close friends died in rapid succession. It was a very hard year, as it was for many people.

    It was also a stark reminder that time is our scarcest, non-renewable resource.

    With a renewed sense of urgency, I began asking myself many questions:

    Were my goals my own, or simply what I thought I should want?
    How much of life had I missed from underplanning or overplanning?
    How could I be kinder to myself?
    How could I better say « no » to the trivial many to better say « yes » to the critical few?
    How could I best reassess my priorities and my purpose in this world?

    To find answers, I reached out to the most impressive world-class performers in the world, ranging from wunderkinds in their 20s to icons in their 70s and 80s. No stone was left unturned.

    This book contains their answers-practical and tactical advice from mentors who have found solutions. Whether you want to 10x your results, get unstuck, or reinvent yourself, someone else has traveled a similar path and taken notes.

    This book, Tribe of Mentors, includes many of the people I grew up viewing as idols or demi-gods. Less than 10% have been on my podcast (The Tim Ferriss Show, more than 200 million downloads), making this a brand-new playbook of playbooks.

    No matter your challenge or opportunity, something in these pages can help.

    Among other things, you will learn:

    More than 50 morning routines-both for the early riser and those who struggle to get out of bed.
    How TED curator Chris Anderson realized that the best way to get things done is to let go.
    The best purchases of $100 or less (you’ll never have to think about the right gift again).
    How to overcome failure and bounce back towards success.
    Why Humans of New York creator Brandon Stanton believes that the best art will always be the riskiest.
    How to meditate and be more mindful (and not just for those that find it easy).
    Why tennis champion Maria Sharapova believe that « losing makes you think in ways victories can’t. »
    How to truly achieve work-life balance (and why most people tell you it isn’t realistic).
    How billionaire Facebook co-founder Dustin Moskovitz transformed the way he engages with difficult situations to reduce suffering.
    Ways to thrive (and survive) the overwhelming amount of information you process every day.
    How to achieve clarity on your purpose and assess your priorities.
    And much more.

    This reference book, which I wrote for myself, has already changed my life. I certainly hope the same for you.

    I wish you luck as you forge your own path.

    All the best,

    Tim Ferriss

    189.00 DH
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  • Be Your Own Boss : A Practical Guide to Entrepreneurship

    Be Your Own Boss : A Practical Guide to Entrepreneurship

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    Turn your passions into a thriving business.

    From finding a niche, to expanding a successful enterprise to new horizons, learn how to turn any business opportunity into a rewarding venture – while avoiding the pitfalls of pursuing a pipe dream.

    Distilling the key points into down-to-earth, realistic advice, business experts Alison and David Price explain how to create the right brand to stand out from the crowd, achieve the best work-life balance and grow your business to success.

    This Practical Guide offers expert insights, case studies and practical techniques to help you begin and prosper on your entrepreneurial journey.

    110.00 DH
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  • Contagious: How to Build Word of Mouth in the Digital Age

    Contagious: How to Build Word of Mouth in the Digital Age

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    Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. Indeed, word-of-mouth generates more than two times the sales of paid advertising and is the primary factor behind 20-50% of all purchasing decisions.It is between 8.5 and 30 times more effective than traditional media.But want to know the best thing about word-of-mouth? It’s available to everyone.Whether you’re a Fortune 500 company trying to increase sales, a corner restaurant trying to raise awareness, a non-profit trying to fight obesity, or a newbie politician running for city council, word-of-mouth can help you succeed. And you don’t have to have millions of dollars to spend on an advertising budget. You just have to get people to talk.The challenge, though, is how to do that. This book will show you how.

    129.00 DH
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  • Girl Code : Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur

    Girl Code : Unlocking the Secrets to Success, Sanity and Happiness for the Female Entrepreneur

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    Previously a self-published bestseller, Girl Code is being published by Penguin with extra material and new interviews.

    Girl Code is a roadmap for female entrepreneurs, professionals and ‘side hustlers’. Blending personal stories, inspirational quotes and mantras with practical workbook sections, Girl Code will teach you how to build confidence, reconnect with your ‘why’, eradicate jealousy and use the power of connection.

    Master life coach and motivational speaker Cara Alwill Leyba lays down the rules for building a stellar career and extraordinary life. She champions the importance of honesty, vulnerability and positivity and illustrates how women can work together to ensure success. Girl Code is for every woman on the edge of change who is ready to reinvent herself, elevate her thinking and transform her life.

    Cara Alwill Leyba is a speaker and life coach who encourages women to celebrate themselves and make their happiness a priority. She runs a popular blog called The Champagne Diet and a podcast called Style Your Mind. She was previously at MTV Networks as a digital advertising director. Cara lives in Brooklyn, NY.

    130.00 DH
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