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C’est ça le marketing
0Cela fait un quart de siècle que Seth Godin inspire des millions d’entrepreneurs, de leaders et de fans. Dans ce livre, pour la première fois, il propose l’essentiel de son savoir marketing sous une forme accessible et atemporelle. Au coeur de son approche, il y a une grande idée : les bons marketeurs n’utilisent pas les consommateurs pour résoudre le problème de leur entreprise ; ils se servent du marketing pour résoudre les problèmes des êtres humains. Ils ne se contentent pas de faire du bruit ; ils veulent améliorer le monde. Un marketing authentiquement puissant trouve sa source dans la générosité, l’empathie et l’émotion. Découvrez comment identifier le plus petit public viable.Créez la confiance sur votre marché et obtenez la permission de vous connecter avec lui.Adoptez le langage de vos fans.Trouvez le courage de créer et relâcher la tension.Et surtout, donnez à votre public les outils et les histoires qui lui permettent d’atteindre ses objectifs.
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Life 3.0 : Being Human in the Age of Artificial Intelligence
0‘This is the most important conversation of our time, and Tegmark’s thought-provoking book will help you join it’ Stephen Hawking
THE INTERNATIONAL BESTSELLER. DAILY TELEGRAPH AND THE TIMES BOOKS OF THE YEAR
SELECTED AS ONE OF BARACK OBAMA’S FAVOURITE BOOKS OF 2018AI is the future – but what will that future look like? Will superhuman intelligence be our slave, or become our god?
Taking us to the heart of the latest thinking about AI, Max Tegmark, the MIT professor whose work has helped mainstream research on how to keep AI beneficial, separates myths from reality, utopias from dystopias, to explore the next phase of our existence.
How can we grow our prosperity through automation, without leaving people lacking income or purpose? How can we ensure that future AI systems do what we want without crashing, malfunctioning or getting hacked? Should we fear an arms race in lethal autonomous weapons? Will AI help life flourish as never before, or will machines eventually outsmart us at all tasks, and even, perhaps, replace us altogether?
‘This is a rich and visionary book and everyone should read it’ The Times
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The Island of Missing Trees : Shortlisted for the Women’s Prize for Fiction 2022
0SHORTLISTED FOR THE WOMEN’S PRIZE 2022
A REESE WITHERSPOON BOOK CLUB PICK
SHORTLISTED FOR THE COSTA NOVEL AWARD 2021A rich, magical new novel from the Booker-shortlisted author of 10 Minutes 38 Seconds in this Strange World – now a top 10 Sunday Times bestseller
Two teenagers, a Greek Cypriot and a Turkish Cypriot, meet at a taverna on the island they both call home. The taverna is the only place that Kostas and Defne can meet in secret, hidden beneath the blackened beams from which hang garlands of garlic and chilli peppers, creeping honeysuckle, and in the centre, growing through a cavity in the roof, a fig tree. The fig tree witnesses their hushed, happy meetings; their silent, surreptitious departures. The fig tree is there, too, when war breaks out, when the capital is reduced to ashes and rubble, when the teenagers vanish. Decades later, Kostas returns – a botanist, looking for native species – looking, really, for Defne. The two lovers return to the taverna to take a clipping from the fig tree and smuggle it into their suitcase, bound for London. Years later, the fig tree in the garden is their daughter Ada’s only knowledge of a home she has never visited, as she seeks to untangle years of secrets and silence, and find her place in the world.
The Island of Missing Trees is a rich, magical tale of belonging and identity, love and trauma, nature and renewal, from the Booker-shortlisted author of 10 Minutes 38 Seconds in this Strange World.
‘What a wonderful read! This book moved me to tears… in the best way. Powerful and poignant’ Reese Witherspoon
‘One of the best writers in the world today’ Hanif Kureishi
‘Shafak makes a new home for us in words’ Colum McCann
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Wild Embers : Poems of rebellion, fire and beauty
0A stunning collection of poetry on feminism, trauma, survival and empowerment.
You cannot burn away
What has always been aflameWILD EMBERS explores the fire that lies within every soul, weaving words around ideas of feeling at home in your own skin, allowing yourself to heal and learning to embrace your uniqueness with love from the universe.
Featuring rewritten fairytale heroines, goddess wisdom and poetry that burns with revolution, this collection is an explosion of femininity, empowerment and personal growth.
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The Inheritance Games
02 MILLION COPIES SOLD OF THE #1 BESTSELLING SERIES!
‘A MASTER OF PUZZLES AND PLOT TWISTS’ E. Lockhart, author of We Were Liars
The addictive and twisty thriller, full of dark family secrets and deadly stakes that’s ‘impossible to put down’ (Buzzfeed). Perfect for fans of Karen McManus and Holly Jackson.
A BILLION-DOLLAR FORTUNE TO DIE FOR.
Avery has a plan: keep her head down, work hard for a better future. Then an eccentric billionaire dies, leaving her almost his entire fortune. And no one, least of all Avery, knows why.A DEADLY GAME.
Now she must move into the mansion she’s inherited.
It’s filled with secrets and codes, and the old man’s surviving relatives –
a family hell-bent on discovering why Avery got ‘their’ money.WINNER TAKES ALL.
Soon she is caught in a deadly game that everyone in this strange family is playing.
But just how far will they go to keep their fortune?**Avery’s story continues in The Hawthorne Legacy, The Final Gambit and The Brothers Hawthorne**
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La PNL – Une méthode de psychologie appliquée pour s’exprimer avec authenticité et communiquer autrement
0Pour communiquer efficacement, optez pour la PNL (programmation neurolinguistique).
Accessible à tous, cette méthode de psychologie appliquée propose de mieux se connaître pour entrer en relation et exprimer ce que l’on veut. Elle insiste en particulier sur le rôle des sens et sur l’importance de l’authenticité dans la communication. Elle expose surtout les techniques grâce auxquelles vous communiquerez autrement.
- Un auteur de référence
- Des exemples concrets
- Des exercices pratiques
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L’Homme Le Plus Riche de Babylone
0L’homme le plus riche de Babylone / The Richest Man in Babylon (French Edition) by George S. Clason Ce livre traite des succès personnels de chacun de nous. Le succès vient des réalisations consécutives à nos efforts et à notre savoir-faire. Une bonne préparation est essentielle au succès. Nos actions ne peuvent pas être plus sages que nos pensées. Notre façon de penser ne peut pas être plus sage que notre entendement. Voilà que l’argent abonde pour ceux qui comprennent les règles simples de l’acquisition de biens. 1. Commencez à garnir votre bourse. 2. Contrôlez vos dépenses. 3. Faites fructifier votre or. 4. Empêchez vos”trésors de se perdre. 5. Faites de votre propriété un investissement rentable. 6. Assurez-vous un revenu pour l’avenir. 7. Augmentez votre habileté à acquérir des biens.
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The Everyday Hero Manifesto : Activate Your Positivity, Maximize Your Productivity, Serve the World
0Aim for Iconic
Rise to Legendary
Make History
For over twenty-five years, leadership legend and personal mastery trailblazer Robin Sharma has mentored billionaires, business titans, professional sports superstars and entertainment royalty via a revolutionary methodology that has caused them to accomplish rare-air results. Now, in this groundbreaking book, he makes this transformational system available to anyone ready for undefeatable positivity, monumental productivity, deep spiritual freedom and a life of helpfulness to many.
In The Everyday Hero Manifesto you will discover:* The hidden habits used by many of the world’s most creative and successful people to realize their visionary ambitions
* Original techniques to turn fear into fuel, problems into power and past troubles into triumphs
* A breakthrough blueprint to battle-proof yourself against distraction and procrastination so that you produce magic that dominates your domain
* Pioneering insights on installing world-class routines, including rising early, achieving superhuman fitness and becoming the most disciplined person you know
* Unusual wisdom knowledge to operate with far more simplicity, beauty and peacePart memoir on a life richly lived, part instruction manual for virtuoso-grade performance and part handbook for spiritual freedom in an age of high-velocity change, The Everyday Hero Manifesto will completely transform your life. Forever.
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Brèves réponses aux grandes questions
0Dieu existe-t-il ? Comment l’Univers a-t-il commencé ? Y a-t-il de la vie intelligente ailleurs ? Peut-on prévoir l’avenir ? Qu’y a-t-il à l’intérieur d’un trou noir ? Peut-on voyager dans le temps ? L’espèce humaine pourra-t-elle survivre sur la Terre ? Faut-il coloniser l’espace ? Serons-nous dépassés par l’intelligence artificielle ? Que nous réserve l’avenir ?
Telles sont quelques-unes des grandes questions que Stephen Hawking éclaire dans ce livre auquel il a travaillé jusqu’à sa mort.
Tout au long de son exceptionnelle carrière, Stephen Hawking a approfondi notre connaissance de l’Univers et dévoilé quelques-uns de ses plus grands mystères. Mais, alors même que ses travaux sur les trous noirs, la gravité quantique, les temps imaginaires lui faisaient explorer les confins de l’Univers, il a toujours pensé que la science permettrait de résoudre les problèmes de la planète.
Passionnant, ambitieux, ô combien intellectuellement stimulant et plein d’humour, le dernier livre de Stephen Hawking, l’un des plus grands esprits de notre temps, nous invite à nous confronter à notre humaine condition et au destin de notre planète.
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Tools of Titans : The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers
0#1 New York Times Bestseller
The latest groundbreaking tome from Tim Ferriss, the best-selling author of The 4-Hour Workweek.
From the author: “For the last two years, I’ve interviewed nearly two hundred world-class performers for my podcast,The Tim Ferriss Show. The guests range from super celebs (Jamie Foxx, Arnold Schwarzenegger, etc.) and athletes (icons of powerlifting, gymnastics, surfing, etc.) to legendary Special Operations commanders and black-market biochemists. For most of my guests, it’s the first time they’ve agreed to a two-to-three-hour interview, and the show is on the cusp of passing 100 million downloads.
“This book contains the distilled tools, tactics, and ‘inside baseball’ you won’t find anywhere else. It also includes new tips from past guests, and life lessons from new ‘guests’ you haven’t met.
“What makes the show different is a relentless focus on actionable details. This is reflected in the questions. For example: What do these people do in the first sixty minutes of each morning? What do their workout routines look like, and why? What books have they gifted most to other people? What are the biggest wastes of time for novices in their field? What supplements do they take on a daily basis?
“I don’t view myself as an interviewer. I view myself as an experimenter. If I can’t test something and replicate results in the messy reality of everyday life, I’m not interested.
“Everything within these pages has been vetted, explored, and applied to my own life in some fashion. I’ve used dozens of the tactics and philosophies in high-stakes negotiations, high-risk environments, or large business dealings. The lessons have made me millions of dollars and saved me years of wasted effort and frustration.
“I created this book, my ultimate notebook of high-leverage tools, for myself. It’s changed my life, and I hope the same for you.”
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Comme par magie
0Depuis près de dix ans, les livres d’Elizabeth Gilbert, auteur du best-seller Mange, prie, aime, inspirent ses lecteurs. Avec Comme par magie, elle puise dans son propre processus de création pour partager son point de vue unique sur la créativité. Elle nous invite à découvrir les « trésors cachés » qui sommeillent en chacun de nous et à les mettre en pratique pour être créatif au quotidien (dans la famille, la vie professionnelle, l’amitié, les loisirs, etc.). En exposant les six forces qui permettent de libérer notre propre créativité (courage, enchantement, permission, persistance, confiance et divinité), elle nous ouvre les portes d’un monde de merveille et de joie.
Vibrant d’enthousiasme et de conseils judicieux. Flavia Mazelin Salvi, Psychologies magazine.
Bouleversant d’intelligence, d’humour, de tendresse. Florence Besson, Elle.
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Tribe of Mentors : Short Life Advice from the Best in the World
0Tim Ferriss, the #1 New York Times best-selling author of The 4-Hour Workweek, shares the ultimate choose-your-own-adventure book-a compilation of tools, tactics, and habits from 130+ of the world’s top performers. From iconic entrepreneurs to elite athletes, from artists to billionaire investors, their short profiles can help you answer life’s most challenging questions, achieve extraordinary results, and transform your life.
From the author:
In 2017, several of my close friends died in rapid succession. It was a very hard year, as it was for many people.
It was also a stark reminder that time is our scarcest, non-renewable resource.
With a renewed sense of urgency, I began asking myself many questions:
Were my goals my own, or simply what I thought I should want?
How much of life had I missed from underplanning or overplanning?
How could I be kinder to myself?
How could I better say “no” to the trivial many to better say “yes” to the critical few?
How could I best reassess my priorities and my purpose in this world?To find answers, I reached out to the most impressive world-class performers in the world, ranging from wunderkinds in their 20s to icons in their 70s and 80s. No stone was left unturned.
This book contains their answers-practical and tactical advice from mentors who have found solutions. Whether you want to 10x your results, get unstuck, or reinvent yourself, someone else has traveled a similar path and taken notes.
This book, Tribe of Mentors, includes many of the people I grew up viewing as idols or demi-gods. Less than 10% have been on my podcast (The Tim Ferriss Show, more than 200 million downloads), making this a brand-new playbook of playbooks.
No matter your challenge or opportunity, something in these pages can help.
Among other things, you will learn:
More than 50 morning routines-both for the early riser and those who struggle to get out of bed.
How TED curator Chris Anderson realized that the best way to get things done is to let go.
The best purchases of $100 or less (you’ll never have to think about the right gift again).
How to overcome failure and bounce back towards success.
Why Humans of New York creator Brandon Stanton believes that the best art will always be the riskiest.
How to meditate and be more mindful (and not just for those that find it easy).
Why tennis champion Maria Sharapova believe that “losing makes you think in ways victories can’t.”
How to truly achieve work-life balance (and why most people tell you it isn’t realistic).
How billionaire Facebook co-founder Dustin Moskovitz transformed the way he engages with difficult situations to reduce suffering.
Ways to thrive (and survive) the overwhelming amount of information you process every day.
How to achieve clarity on your purpose and assess your priorities.
And much more.This reference book, which I wrote for myself, has already changed my life. I certainly hope the same for you.
I wish you luck as you forge your own path.
All the best,
Tim Ferriss
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سوار أمي
0تحدثت في هذا الكتاب عن الأم وقلبها النابض، والأب وحنانه الدافق، والمعلم وحدبه على تلاميذه، والأخ الذي يقاسم أخاه الروح والنبضات والأحلام والخطرات، والصديق الذي يجمّل وجوده الحياة.. تحدثت أيضًا عن الكلمة النبيلة، والأخرى المسكونة شرًا، تحدثت عن الشهامة، وعن الطيبة التي تمتلئ بها قلوب الناس، وقلت شيئً
ا عن أمراض النفوس، وأدواء القلوب..
لم آت في الكتاب بالمستغرب، ولم أستجلب العجائب، أو أنقب عن الشرائد.. بل حاولت أن أنظر إلى المناظر نفسها، وأتأمل المشاهد نفسها التي يراها الجميع، ولكني استخدمت عدسة أخرى، هي عدسة ذاتية بحتة، تحمل ألواني الخاصة، وتجربتي المتواضعة.. فأتيت بالمعروف، المشهور، ثم أعدت إنتاجه وصياغته بضرب مثال، أو مزيد توضيح، أو إضافة ظلال..
إخفاء. -
الراهب الذي باع سيارته الفيراري
0قصة “الراهب الذي باع سيارته الفيراري” هي قصة جوليان مانتل المحامي اللامع الذي أدى أسلوب معيشته المفتقر للتوازن إلي إصابته بأزمة قلبية كادت تودي بحياته في إحدى قاعات المحاكم المزدحمة بالجمهور. ويفضي انهياره الجسدي إلي أزمة روحانية تجبره على مواجهة حالته.